10 Fast-Moving Items to Sell Online in Kenya

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Starting an online business in Kenya is a tempting venture for many entrepreneurs, but deciding what to sell can be challenging. With the e-commerce market in Kenya still young but rapidly growing, knowing which products are in high demand is crucial. If you’re aiming to move products quickly and effectively, this guide will help you choose items that are likely to sell fast online.



How to Choose Fast-Moving Items to Sell Online

Choosing the right products involves more than just looking at recent trends. While sugar was a hot commodity during the pandemic due to increased online shopping and health beliefs, it doesn't necessarily mean it will remain a top seller post-pandemic. Instead, consider what is already selling well on established platforms like Jumia. This will give you insights into products that people are comfortable buying online, despite potential issues like lower ratings.

1. Makeup Products

No matter the economic situation, women consistently prioritize their appearance, making makeup products a lucrative category. Some of the top sellers include:

  • Skin foundation
  • Spot-masking gels and creams
  • Lash extensions
  • Eyeliners

2. Makeup Tools

Complementing the makeup category, tools like brushes, eyeliner pens, and lipstick pencils are in high demand. These tools are essential for applying makeup, making them fast movers.

3. Cellphone Accessories

With 26 million smartphone users in Kenya, accessories are a goldmine. They are low-cost, frequently purchased, and come in various forms, including:

  • Phone cases
  • Screen protectors
  • Power banks
  • Wireless chargers
  • Earbuds

4. Flatscreen TV Sets

A flatscreen TV is a must-have for many households. As more people upgrade their viewing experience, selling TV sets online can be profitable. Smart TVs are particularly popular, offering a great opportunity for online sellers.

5. Flat TV Wall Panel Holders

As more people opt to mount their TVs on the wall, TV wall mounts are becoming fast-moving items. They save space and eliminate the need for bulky TV stands.

6. Small Kitchen Appliances

For young professionals and the growing middle class, small kitchen appliances that save time and enhance the cooking experience are highly desirable. Consider selling:

  • Electric fruit mixers and blenders
  • Air fryers
  • Slow cookers
  • Coffee makers
  • Microwave ovens

7. Alcoholic Spirits

Kenya has a high demand for alcoholic spirits, especially premium brands like Scotch whiskeys, gins, and cognacs. This makes alcoholic beverages a profitable category for online stores targeting the middle class.

8. Clothing

Despite the preference for trying on clothes before buying, clothing remains one of the top-selling categories online in Kenya. Focus on specific niches like children's wear, women's wear, or men's wear for the best results.

9. Footwear

Footwear is another essential category, with shoes being a common online purchase. From dress shoes to athletic shoes, there’s always a demand for quality footwear.

10. Underwear

Underwear is one of the most frequently purchased items online, partly because many people prefer the anonymity of buying these products on the internet. With low return rates, it’s an excellent category for online sellers.

 Fast-Moving Items Need a Fast and Efficient Checkout Process

Once you’ve selected your products, ensure your checkout process is smooth and efficient. A reliable payment gateway like IntaSend can make all the difference, offering multiple payment methods, including Visa, Mastercard, Bitcoin, and M-Pesa. With a fast and secure checkout process, you can focus on what matters—growing your e-commerce business.

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